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Trivex Lens Specialist Community Blog | Diversifying your lens portfolio

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August 3, 2016

Talking to Patients About Upgrading Their Lenses

Diversifying your lens portfolio, Business Strategy

Eyecare professionals play a special role in their patients’ health. Your work helps them see the beauty around them. Your recommendations help them pursue their interests and passions with clarity and safety. If you are doing your job well, your patients will trust you and be more likely to follow your advice.

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March 24, 2015

Value for Money

Diversifying your lens portfolio, Business Strategy

When recommending a lens material for your customers, it can be helpful to think of the business philosophy, “Value for Money.” In short, “Value for Money” is the idea that for every dollar spent on a product or service, the purchaser gets a certain amount of value or use in return.

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December 4, 2014

Are Trivex® lenses expensive?

Diversifying your lens portfolio, Business Strategy

I hear a comment very often – “Trivex lenses are expensive.” Are they? What would you say? I would re-phrase it differently and say that Trivex lenses are more expensive than standard 1.5 lenses. The reason is to be found in the chemistry of the material and the production process of Trivex lenses.

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November 6, 2014

3 simple questions: Why, How and To Whom?

Diversifying your lens portfolio, Business Strategy

I will write this article focusing on 3 questions and I will try to keep my answers short:

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October 17, 2014

“I am not that rich to buy cheap” – would you agree with that saying?

Diversifying your lens portfolio, Business Strategy

“I am not that rich to buy cheap.”

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October 10, 2014

Reblog: Why these sunglasses cost $150

Diversifying your lens portfolio, Business Strategy

I found this article on CNNMoney couple of months ago and I put it in my memory as I wanted to share with you. The article explains the difference between Ray-Ban Original Wayfarer Classic sunglasses that costs $150 and the copy of those sunglasses that costs $5-$30?. If you have time, please read the comments below from general public…whether they would buy sunglasses for $150 and some comments about what it is that they are looking for in their sunglasses. I thought it was interesting read.

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October 8, 2014

What defines an older model vs. newer model in lens materials?

Diversifying your lens portfolio, Business Strategy

With many other products in many other industries, a model becomes “old” when it’s replaced with a “new” one. I know that may sound simple, but it’s true. Can you describe it any differently?