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Trivex Lens Specialist Community Blog | Business Strategy

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May 14, 2015

Be seen online – have a personality

Internet and Social Media Tips, Business Strategy

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May 12, 2015

Be seen online – gather reviews

Internet and Social Media Tips, Business Strategy

Surveys have shown that 62 percent of patients use online reviews as their starting point for finding new doctors. To help potential customers find you and encourage them to book an appointment, make sure that you have profiles set up on social media and online review sites like Google+ and Yelp. (If you’re already using email newsletters to reach your current patients, encourage them to leave positive reviews in your mailings.)

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May 7, 2015

Be seen online – update your web site

Internet and Social Media Tips, Business Strategy

Update Your Website

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May 5, 2015

Be seen online – newsletters

Internet and Social Media Tips, Business Strategy

Start a Monthly Newsletter

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April 30, 2015

Be Seen Online

Internet and Social Media Tips, Business Strategy

In 2015, we all spend a significant portion of our lives online. From making purchases to interacting with friends to conducting business, we all “live” on the Internet, in one way or another.

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April 29, 2015

Trivex Lens Availability

Practice Management, Business Strategy

I was very happy to meet some of you during several conferences over the last months. Thank you for stopping by to say hi and thank you for all your feedback – this is greatly appreciated by myself and the team. We will work on incorporating your feedback in the Trivex Lens Specialist program… In fact, let’s start right now.

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April 22, 2015

Online Customers’ Experience

Internet and Social Media Tips, Business Strategy

In last blog we described the story of Lindsey: A long-term patient who presented some unique challenges to you, her optician. Namely, she had done quite a bit of independent research online, putting you in a difficult position. Fortunately, you were able to quell her concerns and offer a pair of progressive Trivex photochromic lenses to fit her diverse spectacle needs.

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April 1, 2015

Clear business strategy

Practice Management, Business Strategy

In relation to our last blog, see here to read the full blog diversifying your lens portfolio.

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March 27, 2015

Diversifying your lens portfolio

Practice Management, Business Strategy

Running a successful business requires making every effort to meet that demands of your customers. With optometry in particular, patients will have varying needs when it comes to their eyewear. Variables between patients might include:

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March 24, 2015

Value for Money

Diversifying your lens portfolio, Business Strategy

When recommending a lens material for your customers, it can be helpful to think of the business philosophy, “Value for Money.” In short, “Value for Money” is the idea that for every dollar spent on a product or service, the purchaser gets a certain amount of value or use in return.

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January 22, 2015

Optimize your lens building blocks

Practice Management, Business Strategy

To many spectacle wearers, lenses are simply two pieces of glass (ok, perhaps some patients have learned that most lenses today are in fact made from plastic materials) suspended in front of their eyes by some type of metal or plastic “holder”.

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January 13, 2015

Reblog: A patient’s perspective on Trivex lenses

Practice Management, Business Strategy

I found an interesting video on YouTube describing a patient’s experience wearing Trivex lenses in his own words.

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December 4, 2014

Are Trivex® lenses expensive?

Diversifying your lens portfolio, Business Strategy

I hear a comment very often – “Trivex lenses are expensive.” Are they? What would you say? I would re-phrase it differently and say that Trivex lenses are more expensive than standard 1.5 lenses. The reason is to be found in the chemistry of the material and the production process of Trivex lenses.

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November 20, 2014

Consumers’ behaviors – helping your customer decide?

Practice Management, Business Strategy

Writing my blog about Joanne’s and Sarah’s behavior made me think about how I behave when want to buy something. So here is a personal story about a recent purchase that I made…

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November 6, 2014

3 simple questions: Why, How and To Whom?

Diversifying your lens portfolio, Business Strategy

I will write this article focusing on 3 questions and I will try to keep my answers short:

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