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Trivex Lens Specialist Community Blog | Business Strategy
Surveys have shown that 62 percent of patients use online reviews as their starting point for finding new doctors. To help potential customers find you and encourage them to book an appointment, make sure that you have profiles set up on social media and online review sites like Google+ and Yelp. (If you’re already using email newsletters to reach your current patients, encourage them to leave positive reviews in your mailings.)
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In 2015, we all spend a significant portion of our lives online. From making purchases to interacting with friends to conducting business, we all “live” on the Internet, in one way or another.
I was very happy to meet some of you during several conferences over the last months. Thank you for stopping by to say hi and thank you for all your feedback – this is greatly appreciated by myself and the team. We will work on incorporating your feedback in the Trivex Lens Specialist program… In fact, let’s start right now.
In last blog we described the story of Lindsey: A long-term patient who presented some unique challenges to you, her optician. Namely, she had done quite a bit of independent research online, putting you in a difficult position. Fortunately, you were able to quell her concerns and offer a pair of progressive Trivex photochromic lenses to fit her diverse spectacle needs.
In relation to our last blog, see here to read the full blog diversifying your lens portfolio.
Running a successful business requires making every effort to meet that demands of your customers. With optometry in particular, patients will have varying needs when it comes to their eyewear. Variables between patients might include:
When recommending a lens material for your customers, it can be helpful to think of the business philosophy, “Value for Money.” In short, “Value for Money” is the idea that for every dollar spent on a product or service, the purchaser gets a certain amount of value or use in return.
To many spectacle wearers, lenses are simply two pieces of glass (ok, perhaps some patients have learned that most lenses today are in fact made from plastic materials) suspended in front of their eyes by some type of metal or plastic “holder”.
I found an interesting video on YouTube describing a patient’s experience wearing Trivex lenses in his own words.
I hear a comment very often – “Trivex lenses are expensive.” Are they? What would you say? I would re-phrase it differently and say that Trivex lenses are more expensive than standard 1.5 lenses. The reason is to be found in the chemistry of the material and the production process of Trivex lenses.
Writing my blog about Joanne’s and Sarah’s behavior made me think about how I behave when want to buy something. So here is a personal story about a recent purchase that I made…