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Trivex Lens Specialist Community Blog | Business Strategy

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October 13, 2016

World Sight Day

Internet and Social Media Tips, Business Strategy

today is world sight day!

Our eyesight is extremely important to our overall health and well being. In fact, according to Brain Line, an organization dedicated to preventing, treating, and living with traumatic brain injuries, “Research estimates that eighty to eighty five percent of our perception, learning, cognition and activities are mediated through vision.” With vision being our dominant sense, it’s crucial to invest in everyone’s present and future. World Sight Day has been celebrated each year in order to draw a greater focus to blindness and vision impairment. This year, World Sight Day falls on Thursday October 13th, 2016. Learn why and how you and your practice should get involved.

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August 3, 2016

Talking to Patients About Upgrading Their Lenses

Diversifying your lens portfolio, Business Strategy

Eyecare professionals play a special role in their patients’ health. Your work helps them see the beauty around them. Your recommendations help them pursue their interests and passions with clarity and safety. If you are doing your job well, your patients will trust you and be more likely to follow your advice.

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July 20, 2016

Do Your Patients Know the Importance of Their Eyewear?

Practice Management, Business Strategy

Your patients may express frustration to you about their spectacles. They could be adjusting to life with their first pair, or they could be adjusting to the twentieth new prescription they have had since they were six years old. Either way, they may have plenty of complaints about the litany of nuisances associated with them.

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May 4, 2016

Are Online Eyewear Sales Really A Threat?

Internet and Social Media Tips, Business Strategy

We recently offered some tips to help your practice combat online eyewear sales. By actively listening to your patients, offering in-store promotions, and diligently keeping your most popular products in stock, you can build trust and loyalty in your patients. The more they trust you, the more likely they are to choose your practice over online eyewear outlets.

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April 13, 2016

Preventing Retail Theft in Your Optical Shop

Practice Management, Business Strategy

What do you think of when you think of a thief? Perhaps they slink around, looking suspicious. Or perhaps you even think of a cartoonish character with a ski mask and a moneybag. Unfortunately, thieves come in all shapes and sizes - and can even work in teams to remove merchandise from your practice.

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March 9, 2016

Staff Training Tips for Your Optical Practice

Staff Management, Business Strategy

What if there was a simple step you could take to boost sales, improve employee satisfaction, and get ahead of your competition? You’d do it, right?

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January 5, 2016

3 Simple Ways to Combat the Surge in Online Eyewear Sales

Internet and Social Media Tips, Business Strategy

There is a staggering number of everyday processes that have moved online in the past decade. Everything from setting up bank accounts, to applying for loans, to ordering prescriptions can be done over the internet - and it won’t stop there. Even in the eyecare industry, there is a transition happening.

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December 21, 2015

Follow the Signs: Engage Your Patients with a Practice Signage Facelift

Practice Management, Business Strategy

When your patients enter your practice for the first time, what do they see? Are they only faced with walls covered in frames, like the image featured above? If so, you may be doing your practice -- and your patients -- a disservice.

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November 24, 2015

Are Patients Not Asking Enough Questions?

Practice Management, Business Strategy

When it comes down to it, patients these days are more worried about how they will look in their new spectacles, rather than how they are protecting their vision. Patients even admit this, and according to a PPG research report, 84 percent of consumers surveyed said they focused on the frames more than the lenses when purchasing.

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September 9, 2015

A Manager’s Guide to Appraisal Interviews

Staff Management, Business Strategy

By Paul Surridge – Chief Executive Sight Care Group

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August 19, 2015

Take the Time to Know Your People

Staff Management, Business Strategy

By Paul Surridge – Chief Executive Sight Care Group

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July 28, 2015

Strategy – Is it important to have one?

Practice Management, Business Strategy

By Paul Surridge – Chief Executive Sight Care Group

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June 16, 2015

Qualified Dispensing Opticians at the heart of a successful independent

Practice Management, Business Strategy

Posted by Paul Surridge, Chief Executive, Sight Care Group

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May 21, 2015

Reduce your “no dispense” and “low dispense” numbers

Practice Management, Business Strategy

Real life story from our friends in Jai Kudo …..

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May 19, 2015

Be seen online – capitalize on content marketing

Internet and Social Media Tips, Business Strategy

Capitalize on Content Marketing