How do your patients make the most of summer? Are they avid swimmers? Do they enjoy lounging in the yard? Do they attend soccer matches regularly?
No matter what your patients’ favorite summer activities are, it’s likely that good vision would make them a whole lot more enjoyable. This is the perfect time of year to talk to your patients about the benefits of high quality Trivex lenses and how they can support an active lifestyle during the summer. Here are some ways you can position your top-line offerings as a worthy alternative to high index lenses and polycarbonate lenses.
Catch Some Shade
Many patients might arrive at your office with the notion that wearing spectacles is inherently inconvenient. Perhaps they’re tired of wiping water or condensation off the lenses when it rains or it’s humid outside. Maybe they’ve grown wary of switching pairs when they want to wear shades.
If you have patients who think that spectacles are incompatible with summer weather or inconvenient, highlight the fact that Trivex lenses can be photochromic, polarized or with solid tinted.
For patients that like to wear shades during the sunny summer months but also need good vision indoors, talk to them about photochromic Trivex lenses. Compare it to closing the blinds on your window on a sunny day: Photochromic lenses react to ultraviolet (UV) light by remaining clear in dim settings and darkening in bright environments. Also stress how fast they work — half of the darkening occurs within the first minute of the light changing. In case, your patient doesn’t favour photochromic lenses, there is an option of polarization. Polarized lenses reduce glare from shiny surfaces, in addition to offering complete UV protection.
Supporting Active Lifestyles
With many of your patients using the summer months to get outdoors and live active lives, opticians should stress the durability of Trivex lenses. It might be helpful here to compare Trivex lenses to the alternatives: They weigh less than polycarbonate lenses and are just as thin as high index 1.6 lens for the low to moderate prescription. *Did you know that 84% of all prescriptions falls in to the range of +/- 3.00 dpt. Stress that if they’re looking for a lightweight lens material that won’t weigh them down or slide down the nose during outdoor sports and activities, Trivex is one of the lightest lens materials available.
You can also position Trivex lenses as a self-protecting investment, featuring high impact resistance in the event that they fall off during exercise or sports.
Don’t Sweat the Swim
It’s no secret that swimming is one of the most popular summer sports. And of course, swimming with contact lenses is not advisable — and leaving them in while going for a swim can result in bacterial infections, irritation, and even corneal ulcers.
If you have patients that wear contact lenses frequently, discuss with them the risks of swimming with their contact lenses in. It may turn out that they’d rather not deal with the inconvenience of constantly taking out their contacts and putting them back in after a swim. If they were to choose spectacles with Trivex lenses instead, they won’t have to worry about remembering to take out their contacts before going for a swim.
If your patients enjoy swimming, be in pools, lakes, the ocean, or hot tubs — or even if they’re just tired of taking them out before showering — talk to them about how Trivex lenses offer them convenience, so they can enjoy the best parts of summer without the fuss of contacts.
Although most people associate UV protection with sunscreen that you use to protect your skin, the coming of summer also brings the opportunity to discuss how ultraviolet (UV) rays affect the eyes as well.
If your patients spend a significant amount of time outdoors during the summer months, talk to them about the risks that can come from both natural sunlight or artificial light indoors: Damaging of surface tissues, like the cornea and lens; growths on the eye, such as pterygium (which are common among surfers, farmers, fisherman, and even skiers); and over the long-term, diseases like cataracts and eye cancer can develop. Share this article from the American Academy of Ophthalmology in your next email newsletter to further educate your patients about the risks of UV exposure to the eyes. And of course, explain how Trivex lenses offer superior protection from UV radiation, so that your patients can enjoy the sunlight without fear of adverse health effects.
Living an active lifestyle is healthy for the mind and the body — as an optician, it’s your responsibility to support healthy choices for your patients that fit their lifestyles. By educating patients about why alternative lens types fall short during the summer, and how high quality Trivex lenses can overcome these shortcomings, you can truly make your practice shine.