I wanted to write about the importance of regular eye tests, so I searched the internet first and look what I found – a ‘must read’ article published in The Telegraph in June 2014: “Eye tests 'could spot' early Alzheimer's disease”.
Regular eye tests are important – as optical industry professionals, we all know that – but does our patient know? How can we make regular eye tests important in the mindset of our patients?
What is the best sentence we can use to communicate to the patient that an eye test every 2 years is a must? I found this message from NHS and I believe it is very powerful:
“Regular eye tests are important because your eyes don't usually hurt when something is wrong. A sight test is a vital health check for your eyes that can pick up early signs of eye conditions before you're aware of any symptoms – many of which can be treated if found early enough.”
Here is a link to the “Why are eye tests important?” post if you wish to read the entire article.
I like this explanation. What do you think? Do you like it? I also like the fact it is coming from NHS as it makes it even more powerful. Here is my suggestion – shall we use this message and spread it out to our patients? We can prepare a communication piece post it on the Trivex Lens Specialist website for you to download and print. Let us know