Update Your Website
With 85 percent of consumers using the Internet to find local businesses, having a website for your practice is crucial. If you set up a website years ago, great! However, you should still take some time to double check the information on your website, including:
- Your business hours;
- Biographies and educational background of your staff;
- Contact information, such as phone numbers and email addresses;
- A form that patients can use to request appointments;
And of course, dedicate a page toward describing the services and products that you currently offer, including the high quality lens varieties that continue to capture market share — be sure to take an educational tone in your writing, briefly describing their benefits, such as anti-reflective coating, durability, and lightweight design.
Remember: Although your website is a marketing tool, its content should be treated as an informational resource. Do not list the price of services or products on the website — discuss this with the patient in person, after you have discussed their options with them.