Be seen online – update your web site

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Be seen online – update your web site

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May 7, 2015Dora Plisic

Update Your Website

With 85 percent of consumers using the Internet to find local businesses, having a website for your practice is crucial. If you set up a website years ago, great! However, you should still take some time to double check the information on your website, including:

  • Your business hours;
  • Biographies and educational background of your staff;
  • Contact information, such as phone numbers and email addresses;
  • A form that patients can use to request appointments;

And of course, dedicate a page toward describing the services and products that you currently offer, including the high quality lens varieties that continue to capture market share — be sure to take an educational tone in your writing, briefly describing their benefits, such as anti-reflective coating, durability, and lightweight design.

Remember: Although your website is a marketing tool, its content should be treated as an informational resource. Do not list the price of services or products on the website — discuss this with the patient in person, after you have discussed their options with them.

This entry was posted in Internet and Social Media Tips, Business Strategy

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