Start a Monthly Newsletter
Your patients live busy lives, and improving their eyewear options isn’t always at the top of their minds. Whether a new patient arrives at your practice or an existing patient returns for their next appointment, ask if they’d like to be included in your email newsletter program.
According to a study published by broadcast email platform Benchmark Email, 49 percent of optometry and optician business owners currently participate in email marketing campaigns; and 51 percent typically use them to send informational content (as opposed to sales-focused content).
What does this tell us? Starting an opt-in email marketing campaign — sending emails once or twice a month — can be a great way to educate your patients about the value of premium lenses and keep your practice at the top of their minds.
We have developed several recall and newsletters that could potentially help you to reach your customers. Please feel free to check it out, download it here.