Have a Personality
Although your marketing channels should primarily be used as an educational tool, opticians can also benefit from showing some personality now and then. Use your website and social media channels to share photos of you and your employees at work, at industry events, and — with permission — of satisfied patients with their new eyewear.
A successful optometry practice doesn’t just educate its patients, but connects with its patients on a personal, emotional level. By using your online marketing to showcase your staff and your loyal patient community, you can paint a more complete picture for prospective patients and highlight the faces behind your business.