Surveys have shown that 62 percent of patients use online reviews as their starting point for finding new doctors. To help potential customers find you and encourage them to book an appointment, make sure that you have profiles set up on social media and online review sites like Google+ and Yelp. (If you’re already using email newsletters to reach your current patients, encourage them to leave positive reviews in your mailings.)
Not only will these profiles improve your practice’s rankings in local search results, but they provide a platform for your most satisfied patients to discuss their experience and the quality of product they’ve received.
Check out our older post How Opticians can be more effective with more tips on how to use online presence to increase business.