Every new day brings new patients, new eye care needs for existing patients, and new eye care technologies. Your patients are likely looking for spectacles that offer the clearest vision, the best possible eye protection, the strongest resistance to impact, and the best overall value. The trouble is that the lenses that offer this combination of features could be more expensive than your patients expect, which could be an intimidating prospect – especially for newer patients.
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Summer is here and you may see an increase in patients coming into your practice interested in sunglasses. Whether they are looking for stylish protection or something made to fit their prescription, this is an opportunity for you to convey to them a very important lesson: sunglasses should be worn year-round.