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May 18, 2016

More Than Meets The Eye: Part 2: The Company

Before the optical monomers and coatings buiness of PPG was redefining standards for spectacle lenses, PPG Industries was growing into a global powerhouse. Today, they are a leading supplier of products for manufacturing, construction, automotive, chemical processing, and numerous other industries. PPG produces protective and decorative coatings, flat and fabricated glass products, and industrial and specialty coatings and materials.

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May 4, 2016

Are Online Eyewear Sales Really A Threat?

Internet and Social Media Tips, Business Strategy

We recently offered some tips to help your practice combat online eyewear sales. By actively listening to your patients, offering in-store promotions, and diligently keeping your most popular products in stock, you can build trust and loyalty in your patients. The more they trust you, the more likely they are to choose your practice over online eyewear outlets.