Think right now about a customer service experience. Chances are that you immediately thought of a very good experience – or, perhaps, a very bad one. A good or bad experience can each leave quite the impression on a customer – and this is especially true in the world of healthcare.
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Optometry is a relatively modern field, but the idea of fixing human vision with outside assistance is an old one. In fact, the history of eyeglasses and all that went into making them is a story thousands of years long. It goes back to prehistoric days, through crystal caves in Brazil, to World War 2 bombers, to Pittsburgh, PA - and back to your face.
There is a staggering number of everyday processes that have moved online in the past decade. Everything from setting up bank accounts, to applying for loans, to ordering prescriptions can be done over the internet - and it won’t stop there. Even in the eyecare industry, there is a transition happening.