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October 30, 2014

Did you watch our webinar?

Staff Management, Business Strategy

Writing the article about the history of lens materials reminded me to ask you if you have watched our webinar.

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October 28, 2014

History! History! History!

Improving Patient Experience

Are you curious about how we arrived at the lens material options that are available today? Here is a quick, simplified history of spectacle lens materials from my own perspective.

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October 24, 2014

Do we need to make compromises?

Improving Patient Experience

When talking about a lens material we should at least all agree on what a complete material is – would you all agree that this is – UV protection, impact resistance, optical clarity or Abbe and I would also add to the list the weight of the lens material or how lightweight it is? The combination of these benefits is what allows the Eye Care Professional to make a recommendation offering a complete lens material to their customer or have to make compromises.

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October 22, 2014

Meet Geraint Griffiths

Optometrist Geraint Griffiths, a former champion high jumper, explains his passion for sports vision, which led to his successful independent practice in Leicester.

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October 20, 2014

UV protection is a must!

UV Protection

To encourage patients to protect their eyes at all times, it’s important for them to understand the threat that UV poses and the best ways to minimize it. Following are insights on the topic of UV protection to help facilitate a discussion with patients.

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October 17, 2014

“I am not that rich to buy cheap” – would you agree with that saying?

Diversifying your lens portfolio, Business Strategy

“I am not that rich to buy cheap.”

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October 15, 2014

Children's Eye Care

Trivex for Kids

I have been asked by my son's secondary school to go to their career fair to represent Optometry. They have already asked a G.P, a physiotherapist, a nurse and a dentist so were hoping I would also join them. The school knows that I am an Optometrist because every year since my first child joined, I have asked the school newsletter to publish a request to all parents to take their child for an eye test. I have no idea how many parents actually take the advice but I am trying!
I thought I would use the College of Optometrists web site to investigate their careers information. The most interesting part was how school visits are being organised. Follow this link www.newdimensioninoptics.org I had no idea this was taking place and think it is a fantastic way to introduce young people to both the importance of eye care for themselves and to recruit them to a career in Optics.
I hope to have a successful stall, but shall also suggest the school sign up for a school visit and see how the children react.

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October 13, 2014

What Is An Optician?

Staff Management, Business Strategy

Just a few weeks ago at Vision Expo West in Las Vegas, the Opticians Association of America announced the winners for their Great American Optician Video Contest.

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October 10, 2014

Reblog: Why these sunglasses cost $150

Diversifying your lens portfolio, Business Strategy

I found this article on CNNMoney couple of months ago and I put it in my memory as I wanted to share with you. The article explains the difference between Ray-Ban Original Wayfarer Classic sunglasses that costs $150 and the copy of those sunglasses that costs $5-$30?. If you have time, please read the comments below from general public…whether they would buy sunglasses for $150 and some comments about what it is that they are looking for in their sunglasses. I thought it was interesting read.

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October 8, 2014

What defines an older model vs. newer model in lens materials?

Diversifying your lens portfolio, Business Strategy

With many other products in many other industries, a model becomes “old” when it’s replaced with a “new” one. I know that may sound simple, but it’s true. Can you describe it any differently?

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October 6, 2014

The world is changing. Are we keeping up?

Business Building

If you have time, you can read the article published on emarketer.com in July 2013. It talks about media consumption in the UK and the increasing trend of more and more people watching and reading news online.

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October 4, 2014

Market data UK and France

Here is an interesting read for the end of the week or better put beginning of the weekend.

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October 1, 2014

The demand of vision

The brain, of which vision makes the biggest demand, is 2% of our body weight and requires 20% of glucose intake and 25% of oxygen.1 As a result of this huge energy demand, we have all become addicted to High Glycaemic Index (high GI) fast food, which feeds our hunger for blood sugar. It is no coincidence that this explosion of ametropia’s parallels an epidemic of obesity and Type II diabetes2.