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October 13, 2016

World Sight Day

Internet and Social Media Tips, Business Strategy

today is world sight day!

Our eyesight is extremely important to our overall health and well being. In fact, according to Brain Line, an organization dedicated to preventing, treating, and living with traumatic brain injuries, “Research estimates that eighty to eighty five percent of our perception, learning, cognition and activities are mediated through vision.” With vision being our dominant sense, it’s crucial to invest in everyone’s present and future. World Sight Day has been celebrated each year in order to draw a greater focus to blindness and vision impairment. This year, World Sight Day falls on Thursday October 13th, 2016. Learn why and how you and your practice should get involved.

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October 5, 2016

Strength Equals Protection

Impact Resistance, Trivex 101

Going Above and Beyond Basic Impact Standards

Imagine: You have a client with a passion for mountain biking. One weekend, she decides to hit the trails for an off-road adventure when suddenly, as if out of nowhere, a rock sends her flying through the air, thrown from her bike. When you think about how impact resistant a pair of glasses are, you may think anything that’s up to FDA standards is satisfactory. But is safe, safe enough?

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September 15, 2016

Vision Expo West: Bright Lights and Even Brighter Eyewear

The bright lights of Las Vegas welcome our optical industry again for Vision Expo West!

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September 1, 2016

Lighter Than Air Comfort For Your Patients

Lightweight

When patients are relying on you to help them master their eye care, you want to give them the best experience possible. That’s why when it comes to comfort, they need to know that not all eyeglass lens materials are created equal. In fact, among the choices for lens materials, there are many differences that affect the quality provided to each patient when they put on their new pair of eyewear. Being lightweight is key to providing the best experience for your patients. Let’s take a look at the advantage lightweight glasses have over their heavier adversaries, along with how to gain the benefits without sacrificing other essential properties.

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August 17, 2016

Take a Break from Contacts during Allergy Season

Improving Patient Experience

When allergy season strikes, it brings an abundance of symptoms to those who suffer, including itchy and watery eyes. 22 million Americans endure seasonal allergies and is something you can and should be discussing with your patients. This is especially true for those who are contact wearers, since contacts can add even more to their irritation.

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August 3, 2016

Talking to Patients About Upgrading Their Lenses

Diversifying your lens portfolio, Business Strategy

Eyecare professionals play a special role in their patients’ health. Your work helps them see the beauty around them. Your recommendations help them pursue their interests and passions with clarity and safety. If you are doing your job well, your patients will trust you and be more likely to follow your advice.

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July 20, 2016

Do Your Patients Know the Importance of Their Eyewear?

Practice Management, Business Strategy

Your patients may express frustration to you about their spectacles. They could be adjusting to life with their first pair, or they could be adjusting to the twentieth new prescription they have had since they were six years old. Either way, they may have plenty of complaints about the litany of nuisances associated with them.

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June 22, 2016

Strategies for Recommending Different Styles of Lenses

Improving Patient Experience

Every new day brings new patients, new eye care needs for existing patients, and new eye care technologies. Your patients are likely looking for spectacles that offer the clearest vision, the best possible eye protection, the strongest resistance to impact, and the best overall value. The trouble is that the lenses that offer this combination of features could be more expensive than your patients expect, which could be an intimidating prospect – especially for newer patients.

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June 1, 2016

3 Dangers of UV Light Your Patients Might Not Know

UV Protection, Trivex 101

Summer is here and you may see an increase in patients coming into your practice interested in sunglasses. Whether they are looking for stylish protection or something made to fit their prescription, this is an opportunity for you to convey to them a very important lesson: sunglasses should be worn year-round.

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May 18, 2016

More Than Meets The Eye: Part 2: The Company

Before the optical monomers and coatings buiness of PPG was redefining standards for spectacle lenses, PPG Industries was growing into a global powerhouse. Today, they are a leading supplier of products for manufacturing, construction, automotive, chemical processing, and numerous other industries. PPG produces protective and decorative coatings, flat and fabricated glass products, and industrial and specialty coatings and materials.

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May 4, 2016

Are Online Eyewear Sales Really A Threat?

Internet and Social Media Tips, Business Strategy

We recently offered some tips to help your practice combat online eyewear sales. By actively listening to your patients, offering in-store promotions, and diligently keeping your most popular products in stock, you can build trust and loyalty in your patients. The more they trust you, the more likely they are to choose your practice over online eyewear outlets.

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April 13, 2016

Preventing Retail Theft in Your Optical Shop

Practice Management, Business Strategy

What do you think of when you think of a thief? Perhaps they slink around, looking suspicious. Or perhaps you even think of a cartoonish character with a ski mask and a moneybag. Unfortunately, thieves come in all shapes and sizes - and can even work in teams to remove merchandise from your practice.

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March 9, 2016

Staff Training Tips for Your Optical Practice

Staff Management, Business Strategy

What if there was a simple step you could take to boost sales, improve employee satisfaction, and get ahead of your competition? You’d do it, right?

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February 10, 2016

3 Winter Eye Care Tips

Improving Patient Experience

When it comes to caring for your patient’s eyes, you may not give winter a second thought. But they don’t need to be lounging at a pool or on the beach to experience damage from the sun’s harsh rays! As an eye care professional, it’s your job to ensure that your patients are caring for their eyes year round.

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January 20, 2016

4 Ways You Can Provide a Better Patient Experience

Improving Patient Experience

Think right now about a customer service experience. Chances are that you immediately thought of a very good experience – or, perhaps, a very bad one. A good or bad experience can each leave quite the impression on a customer – and this is especially true in the world of healthcare.